Find the first people to reach
Find leads is a planned Buteo module that turns a validated idea into a short list of the people and companies to reach first, each with the reason it is there. It is not built yet.
By Buteo · Updated
Here now
Your validation
- The segment your run modelled
- The pain, in their own words
- Where they talk about it
Soon
Who to reach first
Person · first
Someone in the role your run modelled
Why them: Described the problem in public, in their own words.
Found on: The thread
Company
A company in your segment
Why them: Is looking for a way to get this job done.
Found on: The page that says so
Person
A user of the tool you would replace
Why them: Reviewed it, and named what it lacks.
Found on: The review
Company
A group your customers belong to
Why them: Its members are the segment itself.
Found on: The directory
How it will work
Start from a finished validation
It already knows who the idea is for, what hurts, and where those people talk about it.
Buteo looks for who fits
People and companies that match the segment and have shown the problem in public.
You get a short list
Each lead with the reason it is there and the page that shows it. Who you contact stays your call.
What will Find leads do?
A validation ends with a verdict and a description of your customer: who they are, what hurts, and where they talk about it. That tells you where to look. Find leads is the step after: it looks, and comes back with who.
The plan is a short list, not a database. Each entry is a person or a company that fits the segment your run modelled, with the reason it is on the list and the page that shows it, so you can check a lead the way you check a finding.
Why start from a validation?
Because a list of leads is only as good as the description of the customer behind it. A validation has already tested that description against published evidence, the case against it included. If the evidence says the problem is not real for this segment, that is the useful thing to learn, before anybody is contacted.
What can you do today?
Everything up to the list. Run a validation, and its Customer section says who the idea is for, in their own words, and where to find the first of them by hand.
Your first validation is free, and the method behind it is public.
What is not decided yet?
- When it ships. There is no date, and we would rather give none than miss one.
- What it costs. Buteo runs on credits. The price of this module is not set.
- Which sources it reads. Buteo reads a source only where its terms allow it, and that decides where a lead can be found.
What will not change is the rule the rest of Buteo keeps: nothing is shown without a page you can open. If there is something you would want from this module, tell us.