A marketing campaign, built on your evidence
Marketing campaigns is a planned Buteo module that turns your go-to-market study into a strategy and the campaigns to carry it, assets included. It is not built yet.
By Buteo · Updated
Here now
Your go-to-market study
- Positioning & messaging
- Acquisition channels
- 90-day plan & KPIs
Soon
A campaign, with its assets
- Who
- The customer your study profiled
- What to say
- The claim it proposed, and the proof behind it
- Where
- The channels it ranked first
Motion graphic video
Your message, animated scene by scene.
Image
One claim, one picture, sized for the feed.
Carousel
The argument, one slide at a time.
How it will work
Start from your study
It already names the position to take, the channels worth trying and a plan to follow.
Buteo drafts the strategy
Who to speak to, what to say and where, as campaigns you can read before anything is made.
You get the assets
Motion graphic videos, images and carousels for each campaign. What goes out stays your call.
What will Marketing campaigns do?
A go-to-market study already says what position to take, which channels are worth trying, and what to do first. It stops at the plan.
Marketing campaigns is the step after: a strategy drawn from that study, the campaigns that carry it, and the assets each campaign needs. Motion graphic videos, images, carousels and more, generated for you.
Why start from the study?
Because a campaign is a claim made in public, and the study is where that claim was checked. Its positioning proposes a proof point only with evidence behind it, and its channels are ranked for your business rather than listed. A campaign written from nothing has neither.
What can you do today?
Everything up to the campaign. Validate the idea, then run a go-to-market study on it: market, competition, positioning, channels, pricing and a plan, cited line by line. That is the brief a campaign is written from, whoever writes it.
Your first validation is free, and the method behind it is public.
What is not decided yet?
- When it ships. There is no date, and we would rather give none than miss one.
- What it costs. Buteo runs on credits. The price of this module is not set.
- Which formats come first. Motion graphic videos, images and carousels are the ones named so far. The order is open.
If there is a format or a channel you would want from this module, tell us.